Services · Amazon PPC
Amazon PPC management
Advertising that's measured against what the business earns, not what the campaign reports. We run Sponsored Products, Brands and Display for independent UK brands, with a target margin agreed before anything goes live.
How we approach it
Most accounts we pick up are being judged on ACoS alone. It's a comfortable number, because it only counts the sales advertising can take credit for, and it says nothing about whether the channel as a whole is paying. We report total ad spend as a share of total sales, so you can see the real cost of the traffic you're buying.
The second thing we usually find is spend with nothing behind it: search terms that have taken clicks for months without a sale, brand terms being bid on that would have converted organically, and products carrying ad spend while already ranking on page one.
Who this suits: Brands spending anywhere from £2,000 to £20,000 a month on Amazon advertising who can't say confidently whether it's making money.
What's included
- — Sponsored Products, Sponsored Brands and Sponsored Display
- — Campaign structure rebuilt around your products rather than inherited defaults
- — Search term harvesting, and negative keywords applied properly
- — Bids and budgets set against your target margin per product
- — Defending your brand terms where competitors are bidding on them
- — Monthly reporting that shows spend against total sales, not just ACoS
Questions
Amazon PPC, asked and answered
Do you charge a percentage of ad spend?
No. Charging a share of spend rewards us for spending more of your money, which is the wrong incentive. Advertising is included in monthly management, priced on the size of your account rather than your budget.
Will you work with our existing campaigns?
Usually we rebuild the structure, because inherited campaigns tend to carry years of duplicated targeting and stale negatives. We keep the performance history and the terms that are clearly working, and we'll explain what we're changing before we change it.
How long before advertising improves?
Wasted spend can be cut in the first fortnight, and that's usually visible immediately. Building performance takes longer, typically six to twelve weeks, because Amazon needs sales history against new targeting before it settles.
Related
Get started
Send us your brand name. We'll take a look.
We'll look at your listings, compare them to whoever's ranking above you, and send back the three things we'd change first. Free, no account access, nothing to sign.